Spin volume 6 number 4 July 1990
Pop a la Mode
by Marisa Fox
Depeche Mode may not look dangerous. They certainly don't' sound dangerous.
Fact is, They're not dangerous. But watch out for their fans.
The last time Depeche Mode came to the US they caused a riot. A real
riot--bottles thrown, windows shaken, lots of pressing, pushing and punching.
Some 20,000 fans, many of them teenaged girls, had gathered at the
warehouse in Los Angeles for an in-store appearance. Some had waited for days.
Fearing for the safety of the group, security guards disbanded the affair
after a scant 45 minutes.
The crowd went wild; a few had to be taken to the hospital with minor injuries.
Kelly Jaffray's mom got jabbed in the ribs, so she punched some guy in the jaw.
Depeche super-fan Kelly, 15, was herself safe in the VIP section of the store.
"the band all know me and they let me in without any hassles." she boasts.
It's true too. In fact, when Depeche's Andy Fletcher spotted Kelly, he gasped,
"we can't go anywhere without you." "He was just joking," Kelly says.
"I mean they respect me because I don't invade their space all the time.
I'm not a groupie or anything. Like, I wouldn't just sleep with them or
anything. Or like, they couldn't force me to take drugs, you know. But
then, they wouldn't. I know them and respect them and they respect me."
In many ways Kelly is a typical valley girl. A teenager with blue eyes and
softly waved blond hair, she loves to shop on Melrose and Hollywood. She
buys Quick Silver and other neon surf clothes, wears Ug boots without
socks, cruises with the guys cranking KROQ on the car stereo. She says things
like "Oh my gosh," she's getting a BMW for her Sweet Sixteen and she'd never
get into a car without a box of Depeche Mode tapes. Kelly can't quite get
through a day without listening to Depeche Mode. Her obsession has
been going strong for years; it started with a single and a concert ticket.
Now, 325 albums later, Kelly is one of their biggest collectors in the US,
possibly the world. Her life revolves around Depeche Mode -- she goes on
trips to New York just to shop for Depeche paraphernalia. This year
she's hoping to go to London to get even more colored vinyl, rare remixes,
posters and books. Kelly would go to any length for her fix. "If I had to I
might sacrifice my life for the sake of he group," she says, sighing.
Kelly's mom understands. "when I was Kelly's age I was into the Stones and
drag racing. These kids aren't as rowdy as we were, and that's good. That's
why I encourage it. It's a healthier habit than hanging out at
the Jack in the Box and getting mixed up in a drive-by, [shooting], or taking
drugs and drinking." Her mom may have bopped along to "Satisfaction," but
Kelly grooves to "Shake the Disease." Instead of the raunchy twang of
Keith Richard's guitar, Kelly gets off on punchy rhythms programmed on
synthesizers and drum machines.
Kelly was 13 when she first managed to catch a glimpse of her idols, backstage
at the MTV Music Awards. "I was determined to meet them so I asked this
guy who was an Aerosmith roadie to please help me. And he gave me a pass and
I couldn't believe it. There they were," she says. "I first met
their sound man, this guy names Darrel, and then I hung out with Alan Wilder.
I was holding this old program from one of their shows and Martin Gore just
came over and grabbed it and we started talking like we were friends."
Kelly could go on for hours, about the time she almost had dinner with them,
the time she was up at KROQ with them, about the record company bigwigs
she's met at their parties, about the 90 DM buttons she wore on
her jacket for a special party, about some girl she saw leaving her hotel,
all smiles and skirt half-unzipped.
"It's strange that we appeal to so many young kids but these aren't our only
fans," says Andy Fletcher. "We have quite a lot who are older and who have
been with us since the very start, for almost 10 years." Back in
the early 80's, at the dawn of British synth-pop, Depeche Mode was more or
less an underground act. As groups like Duran Duran and Human League blasted
through MTV and Top 40 radio, Depeche Mode remained a faceless enigma. They
were reluctant to have their picture on albums or magazines. They preferred to
let their songs speak for themselves. Fronted then by Vince Clarke
(who left early on to form Yaz, then Erasure), Depeche Mode were for suburban
teens (Andy, Martin, Dave Gahan as lead singer and later Alan Wilder) devoted
to a then-experimental instrument--the synthesizer.
"To us, it was the punk instrument," explains the group's songwriter
Martin Gore. "It was an instant, do-it-yourself kind of
tool. And because it was still new, its potential seemed limitless."
The music was a reaction to the 70's mega-rock legacy-- big names, big jam
sessions, big egos. "We found it a bit impersonal," says Andy. "We don't
think you have to be a great musician to be allowed to play and get a message
out. I guess that's what punk was all about, getting rid of the ego and
getting right down to it without having to be a session guitarist. We
certainly didn't' know anything about playing music when we first started.
In fact, our only true musician is Alan Wilder."
"Their music just hits kids right between the eyes," explains KROQ DJ Richard
Blade, who largely broke Depeche Mode on the west coast. "They can relate to
Martin's songs because he doesn't' write about love the way, say Richard Marx
does, who comes up with 'I love you, I lost you, I'm sad.'
Martin is about angst, about teenage love when it feels like the end of
the world. You're so self-conscious that when somebody looks at you the wrong
way, it can be devastating."
To Kelly, for instance, "Strangelove" has become almost a kind of mantra.
"It talks about all the strange feeling s you go through, you know? Lines like
'Strange highs and strange lows, will you give it to me? I will take the pain.
' And their new song, "Clean," is about getting out of that pain ad changing
your routine. I just went through something like that with this guy.
He was false to me, kind of like in "Policy of Truth."
"It's real existential music," says Ken Patronis, a 28-year-old fan who works
as a biostatisticain at Johns Hopkins in Baltimore. Ken bought Speak & Spell
at a time when he was also buying Bauhaus, early New Order and early Cure.
But those bands have either parted ways or let him down. "I don't
really listen to the Cure anymore and New Order's doing music for 'America's
Most Wanted.' That kind of says it all. But with Depeche Mode, I know that
I'll probably like whatever they put out. I guess I'm more prone to
understand a song about feeling socially detached than your average Joe Blow.
The band doesn't' hit you over the head with this macho stance that so many
pop bands have."
Which may be one reason Depeche were originally lumped in with openly gay
groups like Frankie Goes to Hollywood and the Pet Shop Boys. It's a
characterization that bothers the band. "I've never understood this
misconception about us being homoerotic," says Andy, looking as straight as
they come, in jeans, sweater and businesslike hornrimmed glasses.
"What about all those American heavy metal bands that wear tight leather,
all this makeup and teased out hair? How come that's not considered gay?
Maybe it's not our look, it's our lyrics. Are they too sensitive for the
American male? You can't be sensitive and straight at the same time?"
"There's a great tenderness and sadness to our music sometimes, and I know
this is going to sound like a stereotype, but gays in general seem to be more
open and receptive to these types of lyrics," Martin says. In fact, when
the band first started out, a considerable portion of their fans were
drawn from the gay club scene. This is no longer the case, as, in many ways,
the band has come out of the closet, shedding more and more of their mystery
with each new album.
Which is partly why they've become so accessible to pop listeners. In fact,
they've even made their first appearances on mainstream stations like
New York's Power 95, where they were accused of being "tacky" by old-time fans.
But for better or worse, pop is Depeche's place.
"We're trying to bring credibility back to the medium," says Martin Gore,
tousled blond hair falling over his eyes. "Most pop songs just don't'
reflect the way it really is. You can't be happy all the time.
Throughout our career, I've tried to write good serious songs as well as
escapist songs. I know we get accused a lot of being depressive, but our songs
also have a certain get-on-with-it attitude. If life is bad, there's always
something to give you solace."
This summer when Depeche Mode hits the road on their Violator tour, fans
will flock from city to city, swapping bootlegs, trading shirts and singing
along to DM anthems like "Blasphemous Rumours" ("I think that God must have
a sick sense of humor/ And when I die I expect to find him laughing"). Some
fans swear these concerts are powerful enough to affect natural phenomena.
Richard Blade recalls their Music for the Masses appearance at the Hollywood
Rosebowl Arena with a sense of amazement.
"They were doing 'Blasphemous Rumours' when suddenly it began to thunder and
rain. Do you know how rare that is in the middle of LA in July? And then
the band followed that up with 'Sacred' and the rain stopped. It was really
weird."
Depeche seem to inspire that sort of thinking in lots of people. Take Tommy,
a 17-year-old who drives a delivery truck part-time for a mattress wholesaler
on Long Island. He likes to drink beer, smoke pot, hang out with his pals
in the darkest corner of the A&P parking lot, leaning against his
car cranking the latest teenage tunage Sure they play Aerosmith, John Cougar
Mellencamp and Bon Jovi. But Tommy and his friends also get off on Depeche
Mode. Tom loves Depeche. When he learned they were in New York recently, he
headed for their hotel, where he hoped to catch a glimpse of his heroes.
"Hey, I'm straight, man, don't get me wrong," he says. "I didn't want to sleep
with them. Just talk with them, you know?" Or take Danny, a 20-year-old DJ
called "The Brat," and a self-avowed diehard fan whose devotion to
Depeche's music is reflected in his work. He recently crafted a landmark
56-minute-long Depeche Mode dance mix. "their music goes with everything.
You can always blend on of their songs into a mega-mix, no problem."
"I first got into them when 'Master and Servant' came out, perhaps not so
much for the sexually provocative tone of the song but for it's
ahead-of-its-time techno dance groove. I'm not a big house fan, but I do
like industrial dance music, and to me, they really lead the way." The new
LP Violator is to Danny another example of the way his favorite band dabble
in new tricks. The album is more experimental than previous efforts,
featuring songs that segue seamlessly into one another without clear
breaks.
Depeche's commitment to experimentation extends to supporting similarly
inclined groups. They're taking label-mates Nitzer Ebb with them on this
summer tour, a harder edged less accessible electro-pop combo that's bound to
appeal to someone like Danny. It probably won't go down as well with the
10-year-old fan who also likes New Kids on the Block. "I don't quite
understand what a 10-year-old kid gets out of Depeche," says Danny,
"but, hey, they have every right to come to the concerts, too. Just
stick them in a soundproof section by themselves."
Like their early synth peers, Depeche realized they had to create something
to transcend the potentially mind-numbing prospect of watching four guys
sway gently behind their machines. They got Dave Gahan to sing and serve
as what Andy Fletcher calls a "humanist conductor." Still, the band joke
about never sweating on-stage.
"Well I'm not sure all rock bands sweat, anyway. Unless the music is totally
rocking, the guitarist usually just stands there, too," Andy says. And
Martin joins in to defend his bandmate. "I mean, how interesting can it be
to watch someone like Chuck Berry still doing the duck walk after twenty
or thirty years? But for his fans, I guess that's their fascination. Our
show is just different from anybody else's"
Unlike other techno-pop acts, Depeche shows are marked by lively interplay
between the band and the fans. "We don't try to manipulate our audiences
the way more weirdo pseudo-intellectual, electronic bands like Psychic TV do,
not that I find them that way, but that's their thing. Ours is more of
a warm straight forward atmosphere," Andy says. It does seem fairly
ridiculous to think of these guys, once dubbed "synth-wimps," as devious
manipulators. Sure, they play around with so-called sacrilegious themes, and
Martin enjoys flashing bondage bracelets and the like, but they're not what
you would call dangerous. Though many of their fans come from America's great
angst-ridden loners, Depeche are neither cut from the Duran Duran glam mold
nor do they participate in the sneaky sublimation of Throbbing Gristle.
To Danny, Depeche Mode is more accessible than your average industrial
act, and they're more intelligent than your average pop band. "They're very
clever with their lyrics, and being a cynical person. I can relate to their
songs." Particular lines stick in his head, like "Things like this make me
sick - but in a case like this I'll get away with it," about the trials of
being in love.
"Look, we don't have any easy answers for anybody," says Martin, "I write
from my own personal experiences, how someone else wants to interpret them is
fine with me. I keep my meanings open-ended because and reaction to a song is
a valid one."
So what are his songs really about? Martin drops subtle hints. "I have a
top ten list of topics," he says, with a mischievous smile. "These include:
relationships, domination, lust, love, good, evil, inscest, sin, religion,
immorality." For example, last summer's hit "Personal Jesus" is based
on Pricilla Presley's idolatry of her King in her book Elvis & Me.
"It's a song about being a Jesus for somebody else, someone to give you hope
and care. It's about how Elvis was her man and her mentor and how often
that happens in love relationships; how everybody's heart is like a god in
some way. We play these god-like parts for people but no one is perfect,
and that's not a very balanced view of someone is it?"
Because of the ambiguous nature of many of their lyrics, wildly different
interpretations of some of the songs are possible. But that's part of the
fun, as well as the point. To Kelly, for instance, "Blasphemous Rumours,"
once deemed blasphemous in its own right and nearly banned from the BBC,
was written as a response to Martin's sister's suicide. " I believe he was real
down on believing in any justice in the world and just hated God for taking
away his sister," she says. But Martins' version is rather different.
"I was going to church a lot at the time, not because I believed in it, but
because there was nothing else to do on a Sunday," he says. "I found the
service very hard to take seriously. The whole setup is quite handy but I'm
not sure that's what God intended. Particularly a part of the service
called the prayer list, when the preacher rattles off the names of those
sick and about to die. The person at the top of the list was guaranteed to
die, but still everyone went right ahead thanking God for carrying out his
will. It just seemed so strange to me, so ridiculous and so removed from
real experiences."
Everyone, however seems to be in agreement concerning the new album, Violator.
"I think it's really an awesome record," Kelly says, "this one's really
gonna land them over the top," echoes Richard Blade. "There's a lot of
beauty on it, with songs like 'Sweetest Perfection' of the tenderness of
'World in My eyes,' They definitely have matured in sound and their attitude
is much more positive. But there's this soft, bittersweet quality still
that touches a nerve with listeners."
For the record, the album shipped gold, and outsold anything Madonna or Prince
ever put out on the UK. This summer will also land them in the biggest
possible venues - from New Jersey's Giants Stadium to Oakland's Carrier Dome.
The Warehouse record signing has made them a bit leery of their fans here,
but they haven't' recoiled in horror. The next day, the band tried to clear
things up on the air in Los Angeles, and they're in the midst of putting out
an exclusive pressing of rare interviews as well as previously unreleased
material for all the fans who couldn't get into the store. "Daniel Miler
is pressing 25,000 copies and they'll go to anyone in the area who sends
in a stamped self-addressed envelope to KROQ from the LA area," Blade says,
"That shows how devoted the band is to their fans and that's why their fans
stick with them. They always go that extra mile for them."